Friday, March 9, 2012

JC Penney Sued for False Advertising in California

This week, my firm, along with Baker Law PC, filed another class action lawsuit against JC Penney for false advertising and deceptive trade practices. The case parallels the ongoing litigation against JC Penney in Alabama, which I've written about before.

The lawsuit seeks relief under Cal. Bus. & Prof. Code §§ 17200 and 17500 for JC Penney’s false advertising regarding the sale of jewelry, whether it involves metal fineness; the use of undisclosed or less-desirable metals as plating or finishes over precious metals; the existence, thickness or quality of metal plating; the use of alternative, cheaper, less-desirable, or non-precious metals or metal alloys; the number, size or quality of diamonds or other stones; the geographic origin of the item or its contents; failure to comply with the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries; or any other characteristic of jewelry about which JC Penney has lied to make a sale. You can read the complaint here.

We are actively pursuing similar claims against JC Penney and other jewelry sellers for false advertising. Feel free to give me a call if you have concerns about whether you have purchased jewelry that was falsely advertised.



sanderfordlynn said...

I am a customer duped by JCP. I feel more than a little embarrassed that i fell for it, but honestly, the ring was beautiful and the price said $5699.99. The saleslady said it was a clearance item, and would appraise for the full retail and to be sure and save the tags and file it with the insurance company at that price to make sure if anything happened I would get full compensation. It was on sale for 80% off, so I bought it and the extended warranty, too. After 2 repairs, and trying to get the another repair done Jan 9, I was told yesterday that JCP will no longer repair the product. I took it to a jeweler and had it perused and appraised. I was told that if I spent $300, my ring would be worth $750. You can only imagine my dismay. Sucks.

Thanks for your time,
Lynn Sanderford
928 772 6075

Anonymous said...

Came across your post today and it hit home. Not on a large scale, but a tiny scale. I ordered something off the JCP website. Received it and it was missing an item, of which after waiting 5months for its replacement(I am still waiting) they best the could compensate is 25% off waiting for my missing piece and not being able to guarantee that I can still get it. But the cherry on missing piece is still shown as being available on their website. Talked to store managers, customer service off-site associates and replacement parts people that operate thru JCP. I can definately say I am tired of having to track down the status of my order that I paid for in Feb/13. I won't ever buy anything from JCP again.

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